Choosing a bank = long nights researching things we know little about (interest rates shminterest rates)
An absolute headache if you ask me
Couldn’t it all be so simple?
As discussed in the lecture, what is Consumer Behaviour? It is the “behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of the products and services that they expect will satisfy a need.”
So my number one consumer behaviour experience? Commbank!
Commbank has created such an empire of friendly faces and comforting facts that makes any prospective money saver hit the ground running to a CBA bank account.
All this being said, basically, CBA has locked me in with dollarmites, starting from a youngen, imprinting their work into my fresh mind. Fast forward a few years, to a poor, poor, university student. CBA O-week stall – they have their ‘brand ambassadors’ there who create moments of truth with wide-eyed first years, promoting $0 fees, free stuff and a bank you can love and trust. How can you even dare look at another.
I may be a biased Commbank customer, however, the small experiences that they make with each consumer is a great marketing ploy, to then lock them in with a convenient smartphone app (cardless cash!!!) and fully revamped branches with a smiling concierge and an overall pleasing environment.
In relation to CB, I believe CBA has done there homework in the ways people search for a product, making it fun, fabulous and easy to choose the bank you want to be in.
I truely think, Commbank Can…